words // Brandon Richard
As we head into the stretch run of the 2010-2011 NBA season, Derrick Rose and the Chicago Bulls landing the top spot in the East is no longer a pipe dream - it's a very realistic possibility. Currently tied with the Boston Celtics for the right to have homecourt advantage throughout the Eastern Conference Playoffs, the Bulls have been led by arguably the league's best point guard - Derrick Rose.
Rose will finish out the season wearing the adidas adiZero Rose 1.5, his lightest sneaker to date. Today, adidas Basketball rolled a new commercial for the shoe entitled "Light Makes Fast." The clip, which picks up after the previous 'Spinning Finger' spot, shows the process of Rose lacing up the 1.5, running through the tunnel and taking the court. After one of Rose's signature speedy highlights, the announcer is left asking the question, "WHAT THE FAST?"
Check out the new commercial below.
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